The Business Administration (BW) programme provides comprehensive expertise for the modern business world: from finance, marketing and human resources to production and logistics to digitalisation and business analytics. The focus is on the planning, control and optimisation of business processes – supplemented by future-critical aspects such as sustainability (ESG), international management and entrepreneurship.
The business world is changing rapidly and topics such as big data and AI are playing an increasingly important role. The Business Administration degree program at Ulm University of Applied Sciences prepares you specifically for the data-driven and digital working world.
The business studies course lasts seven semesters. In the first two semesters, the foundation course, you will acquire basic business management and methodological skills. This includes topics such as accounting, marketing, economics, business law, statistics, the basics of business informatics and programming.
From the third semester onwards, you will focus on more specific business topics and deepen your interests. In the fifth semester, you will complete an integrated internship semester, which offers you valuable insights into real company structures and practical experience.
From the fourth semester onwards, you have the opportunity to choose one of six exciting specializations to prepare you specifically for your professional goals:
The Bachelor of Business Administration offers you a valuable opportunity to spend a semester abroad at one of over 70 partner universities in more than 35 countries. You can expand your intercultural skills and gain international experience.
You will need a higher education entrance qualification for your studies, for example the general higher education entrance qualification (Abitur), the subject-specific higher education entrance qualification, the entrance qualification for universities of applied sciences or a comparable qualification.
There is no NC for Business Administration, which means that the course is admission-free. You therefore do not need a specific grade point average.
If you are interested in economic interrelationships and like to think analytically, the Bachelor's degree course in Business Administration is just right for you. Previous knowledge is helpful, but not a prerequisite.
The Bachelor's degree (B. Sc.) in Business Administration at THU opens up a wide range of career paths in almost all sectors. Whether in medium-sized companies in the Ulm region or in international corporations: your practical training will enable you to enter positions of responsibility directly. Career prospects: Graduates take on tasks in controlling, financial management, management consulting, marketing, sales, human resources, logistics and supply chain management, found start-ups or start a Master's degree course. Through close cooperation with industry, you will build up a strong network early on. We provide you with sound management knowledge and digital skills in the Bachelor of Business Administration. In the practical semester, you gain experience, while specializations provide you with the skills that companies are looking for today.
