Would you like to help shape the world of digital media with your own creative ideas, and are you interested in technical aspects? The Digital Media degree programme combines design, concept development, content and technology in the field of digital media. This means that, in addition to design, media technology and communication studies, you will also receive training in areas such as programming and web development. The programme’s showcase offers you a deeper insight into the various projects you will be working on as a student on the DM programme.
In your career, you will create films, graphic and web designs, animations, apps and other applications, or you could, for example, take on a liaison role between design and technical implementation in project management.
The Digital Media Bachelor’s programme lasts seven semesters. Admission is subject to an aptitude assessment in which you demonstrate your creative and technical-IT skills.

The Digital Media Bachelor's degree program at THU combines creativity, technology and communication.
The Digital Media degree course lasts seven semesters. In the foundation course, which comprises the first two semesters, you will learn the basics of design, media technology and programming. In the main course in semesters 3, 4 and 6, you will deepen your knowledge in the areas of publication, production and interactive systems. The program is supplemented by courses on programming web applications and virtual spaces.
In the practical semester, which takes place in the 5th semester, you will work on real media projects in graphic and design offices, audio and video studios or internet agencies. This allows you to gain valuable practical experience and make your first contacts in the industry.
After seven semesters, you will complete your studies with an application-oriented Bachelor's thesis. Upon successful completion of your studies, you will be awarded the academic degree Bachelor of Arts.
To enroll in this program, you need a high school diploma or equivalent qualification, such as the Allgemeine Hochschulreife (Abitur), the Fachgebundene Hochschulreife, the Fachhochschulreife, or a comparable qualification.
In addition, successful completion of the aptitude assessment (EFV) is mandatory. As part of this process, you’ll demonstrate your creative and technical-IT skills in a written exam. You should also have an interest in design, digital media, and technical concepts. Creativity, the ability to work in a team, and strong communication skills are also important, as the program involves many hands-on projects and interdisciplinary tasks. A pre-program internship is recommended but is not required for admission to the Digital Media program.
Your career paths are as varied as the course itself: You will later work in conception, design, technical implementation or directly take on project management. Doors are open to you in internet, online and advertising agencies as well as in classic graphic design or computer animation. Your skills are also in demand in audio, film and video production, in publishing or in editorial offices. If you are more interested in working in business or the public sector, IT departments in medium-sized and large companies as well as cultural institutions such as museums offer you excellent prospects.

You can apply for the DM program if you have earned a Fachhochschulreife, a Fachgebundene Hochschulreife, a Allgemeine Hochschulreife, or a comparable qualification. A pre-program internship is recommended but not required for admission. However, successful completion of the aforementioned aptitude assessment process.
In addition, the DM program requires a particularly high degree of teamwork, creativity in finding solutions to problems, and strong communication skills. We are looking for versatile individuals with creative talent and a keen interest in technical contexts.
By choosing a quality-assured degree program at Ulm University of Applied Sciences, you’re investing in a future-proof education. All bachelor’s and master’s degree programs at Ulm University of Applied Sciences are accredited. As part of the accreditation process, the program’s feasibility, curriculum content, and the graduates’ readiness to meet future professional demands are evaluated, among other factors. As a result, you’ll receive a degree backed by a recognized and certified quality assessment, which will help ensure national and international recognition of your studies. The accreditation of Ulm University of Applied Sciences’ degree programs provides students and employers with reliable guidance regarding the quality of the academic programs.
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Advice on course content and progression via the Digital Media office (see contact box).