Bachelor of Arts (B.A.)

Digital Media in the Bachelor’s degree programme

Would you like to help shape the world of digital media with your own creative ideas, and are you interested in technical aspects? The Digital Media degree programme combines design, concept development, content and technology in the field of digital media. This means that, in addition to design, media technology and communication studies, you will also receive training in areas such as programming and web development. The programme’s showcase offers you a deeper insight into the various projects you will be working on as a student on the DM programme.

In your career, you will create films, graphic and web designs, animations, apps and other applications, or you could, for example, take on a liaison role between design and technical implementation in project management.

The Digital Media Bachelor’s programme lasts seven semesters. Admission is subject to an aptitude assessment in which you demonstrate your creative and technical-IT skills.

  • Media & Design
  • Semester begin Winter
  • Program Mode Full-time, Dual study program
  • Study Period 7 semester
  • Application period 01.04. bis 06.05.2026
  • Admission Status Admission-restricted
  • Language german
students in the green screen during a recording situation
Copyright: istock/sturti

short & sweet

The Digital Media Bachelor's degree program at THU combines creativity, technology and communication.

  • Creative and technical at the same time: You will work at the interfaces of design, media technology, programming and communication.
  • Practical study: Implement your own media projects and learn to design and implement digital content professionally.
  • Future-oriented prospects: You will qualify for tasks in media production, project management or digital communication.

Digital Media study contents

The Digital Media degree course lasts seven semesters. In the foundation course, which comprises the first two semesters, you will learn the basics of design, media technology and programming. In the main course in semesters 3, 4 and 6, you will deepen your knowledge in the areas of publication, production and interactive systems. The program is supplemented by courses on programming web applications and virtual spaces.

In the practical semester, which takes place in the 5th semester, you will work on real media projects in graphic and design offices, audio and video studios or internet agencies. This allows you to gain valuable practical experience and make your first contacts in the industry.

After seven semesters, you will complete your studies with an application-oriented Bachelor's thesis. Upon successful completion of your studies, you will be awarded the academic degree Bachelor of Arts.

 

Requirements for a Digital Media Bachelor's degree program

To enroll in this program, you need a high school diploma or equivalent qualification, such as the Allgemeine Hochschulreife (Abitur), the Fachgebundene Hochschulreife, the Fachhochschulreife, or a comparable qualification.
In addition, successful completion of the aptitude assessment (EFV) is mandatory. As part of this process, you’ll demonstrate your creative and technical-IT skills in a written exam. You should also have an interest in design, digital media, and technical concepts. Creativity, the ability to work in a team, and strong communication skills are also important, as the program involves many hands-on projects and interdisciplinary tasks. A pre-program internship is recommended but is not required for admission to the Digital Media program.

Conclusion & prospects

Your career paths are as varied as the course itself: You will later work in conception, design, technical implementation or directly take on project management. Doors are open to you in internet, online and advertising agencies as well as in classic graphic design or computer animation. Your skills are also in demand in audio, film and video production, in publishing or in editorial offices. If you are more interested in working in business or the public sector, IT departments in medium-sized and large companies as well as cultural institutions such as museums offer you excellent prospects.

From web design to media production: Here, you’ll learn how to create digital content that’s technically and visually flawless. Ulm’s strong industrial base provides you with hands-on experience right here on campus.
Naemi-Jezabel Engelhart, 2nd Semester: Digital Media
Naemi-Jezabel Engelhart

Contact for all cases

For questions about applications and admission:

For general questions about your studies:

Students' Service Centre