Professor Dr Sven Bähre

Professor
Faculty Mathematics, Natural and Economic Sciences
Directly to ...

Functions at the university

Professor Mathematics, Natural and Economic Sciences
Member Department council Science and Economic Studies
Member Institute of Foreign Languages and Management

Peer-Reviewte wissenschaftliche Veröffentlichungen:

  • Baehre, S. (2024). From research to action: Enhancing net promoter score utilization in managerial practice. International Journal of Market Research, 66(2-3), 174-181.

     

  • Baehre, S., O’Dwyer, M., O’Malley, L., & Lee, N. (2022). The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation. Journal of the Academy of Marketing Science, 50(1), 67-84.

     

  • Baehre, S., O'Dwyer, M., O'Malley, L., & Story, V. M. (2022). Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods. Journal of Business Research, 149, 353-362.